AI is here.
Now what for MKT & BD?
IBA Law Firm Management Committee · Business Development & Marketing Sub-Committee. A one-day conference for law firm BD and marketing professionals on the Copenhagen waterfront — the day before the IBA Annual Conference opens in the same city.
- Date
- 4 Oct 2026
- Location
- Gorrissen Federspiel Office, Copenhagen
AI in Practice — delivering results in Legal Marketing & Business Development
A full day of thought leadership, practical insights and networking for leading marketing, business development and legal professionals — featuring a keynote from an in-house legal leader, "Short cut" sessions on AI in practice, an interactive Fishbowl, and a General Counsel panel on what clients now expect from their external advisers.
Early Bird ends 31 July 2026
Register now →What you'll take home.
Hear directly from top general counsel on what they look for in law firms and how to retain clients.
Network with up to 130 BD and marketing professionals, explore referrals, and boost your firm's brand.
Get insights from a CMO panel on how they collaborate with BD teams and navigate industry challenges.
Learn how peers are tackling AI and create a roadmap for improvements at your firm.
Participate in interactive discussions with seasoned pros to exchange strategies and bring real-world solutions back to your firm.
A taste of the program
A flavour of what's planned for Copenhagen 2026.
- keynoteKeynote from an in-house legal leader
A client perspective on the evolving legal market and what AI means for law firm marketing and business development teams.
- session"Short cut" sessions on AI in practice
Fast, practical sessions exploring real-world AI use cases in marketing, BD and law firm operations — ideas you can take back to your firm.
- panelInteractive Fishbowl session
A collaborative discussion where delegates share experiences, common challenges and ideas on the future of BD in law firms.
- panelGeneral Counsel panel
Senior in-house lawyers discuss what they now expect from external advisers and how firms can strengthen client relationships in an AI-enabled world.
Past tides.
The High Tide travels with the IBA Annual Conference. Browse the programs, speakers and photos from previous editions.
Made possible by our partners.
Sponsorship opportunities for Copenhagen 2026 are open now.
Become a sponsor →The people behind The High Tide.
A volunteer group of BD & marketing leaders from law firms across the global IBA network.
